Podcast appearances, book ideas, drafts, speaking footage, consulting stories, and the opinions only you can have.
YOU STAY THE AUTHOR.I RUN THE SYSTEM.
LOS ANGELESWork with me ↗
RILEY PORCARELLO / CREATOR STRATEGY + CONTENT OPERATIONS
CAMPAIGNS × CONTENT × TALENT
I turn creator partnerships into brand momentum.
From the first idea to the final post, I bring the strategy, talent, and execution together.
2.1M top creator post views200+ creators activated5+ years in creator partnerships
FIND THE MOMENTEDIT THE STORYSHIP + LEARN
CREATOR CAMPAIGNS ✦ CLIPPING OPERATIONS ✦ TALENT PARTNERSHIPS ✦ CONTENT STRATEGY ✦ PUBLISHING ✦ PERFORMANCE REPORTING ✦ CREATOR CAMPAIGNS ✦ CLIPPING OPERATIONS ✦ TALENT PARTNERSHIPS ✦ CONTENT STRATEGY ✦ PUBLISHING ✦ PERFORMANCE REPORTING ✦
WHY HIRE ME
I turn one good idea into a month of useful content.
THE SIMPLE VERSION
You bring the expertise and the point of view. I find the strongest moments, make the content, keep approvals moving, publish it, and tell you what worked.
I RUN THE SYSTEM.
I find the best moments
I watch the full podcast, pull the strongest ideas, and explain why each one is worth turning into a clip.
I make the content
I turn approved ideas into sharp clips, reaction videos, social posts, quote graphics, and article teasers.
I keep the calendar moving
I decide what should go out each week, keep approvals simple, and make sure nothing gets lost in the handoff.
I publish and update
I handle the final details across LinkedIn, Instagram, newsletters, and the website so the work actually ships.
I show you what worked
Twice a month, I give you a clear read on audience growth, traffic, top content, and what we should do next.
I already know how to manage high stakes work.
For 5+ years, I have run creator partnerships and campaigns for major brands and global sports properties. I know how to work with senior stakeholders, protect a person's voice, and get complicated work over the line.
NIKEMETAPLAYSTATIONFIFAOLYMPICS
I can think beyond the edit.
I have managed talent, built influencer campaigns, and run short form content systems. That means I can pitch ideas, push back when a draft is not working, and connect every post to a real business goal.
10+ CREATORS MANAGED200+ CREATORS ACTIVATEDCAMPAIGNSCLIPPING OPS
WHAT YOU GETOne owner.→Fewer handoffs.→Fast approvals.→Honest hours.→Clear results.
01 / PAID CAMPAIGN RECEIPTS
Best campaign work.
Real proof, linked.
WHY THIS MATTERS
I have activated more than 200 creators. This edit leads with the strongest verified public signals and the biggest brand moments, not every project I have ever touched.
Public engagement is a visible snapshot, not campaign reach. Private deal and work records are labeled clearly.THE WIDER PAID ARCHIVE46 confirmed paid partnership posts plus 1 global creator operation.
The role-based case studies below stay curated. This ledger shows the repeat business and roster depth behind the featured campaigns.
DAZN · FIFA Club World Cup · 100+ creator program
DAZN · EA Sports · Nike · Lenovo · Truly
Google · Samsung · PlayStation · Xbox · ASUS ROG
LIVE EVENT FIELDWORKI can run the work when the campaign leaves the group chat.
These moments show the part of creator partnerships that happens on site: talent movement, brand activations, content windows, approvals, and real-time problem solving.
LOS ANGELES / FEB 202601
NBA All-Star Weekend
Three creators. Four collaboration worlds. One live-event operating window.On site with Jamaad, Pika, and Ben Black across Jordan / JD Sports, FIFA × NBA, PlayStation, and Foot Locker collaborations.
NBA
Jordan
JD Sports
FIFA
PlayStation
Foot LockerMY ROLE ON SITE
Supported talent movement, activation schedules, brand and creator coordination, live content windows, and the fast troubleshooting that keeps an event weekend moving.
LAS VEGAS / JAN 202602
CES 2026
Parker Burton × Google Android, from the show floor to YouTube.An on-site brand activation built around hands-on technology coverage and a 16-minute creator-led CES video.
Google
AndroidMY ROLE ON SITE
Supported Parker on site across talent logistics, activation timing, content requirements, approvals, and final YouTube delivery.
ROLE 01 / DIGITAL TALENT COORDINATOR
Whistle Sports
Whistle SportsDAZN × FIFA Club World Cup
A global live-event assignment: source talent, close logistics, and help a complex creator and social operation launch across markets.
FEATURED CASE STUDY
Whistle SportsDAZN × FIFA
DAZNFIFAClub World Cup social operation
CAMPAIGN CATEGORYGlobal event activation
PUBLIC SIGNAL10B+ impressions · 8B+ video views
MY ROLE
As Digital Talent Coordinator at Whistle Sports, I sourced and activated 50+ international creators and broadcast talent, then managed deals, travel, and launch logistics across global markets.
Noah Weissman and Matt Taylor published matching tournament-wide results and credited the Whistle and DAZN team. These figures cover the full social operation, not one creator or affiliate post.
ROLE 02 / SENIOR COORDINATOR, CREATOR PARTNERSHIPS
The.Team / Wasserman
The.Team / WassermanFootball creator campaigns
Paid partnerships for OussiFooty, Ben Black, and Lisa Zimouche, organized as the soccer creator work I handled at The.Team / Wasserman.
DRAG / SWIPE TO EXPLORE
OussiFootyDAZN × FIFA
DAZNFIFAClub World Cup Live
CAMPAIGN CATEGORYFootball creator partnership
PUBLIC SIGNAL2.1M views · 126.9K likes
MY ROLE
Managed OussiFooty creator partnership work through The.Team / Wasserman, from opportunity and brand alignment through live delivery.
Direct post tags @DAZNFootball and #FIFACWC from MetLife Stadium.
MORE LIVE EXAMPLES
Lisa ZimoucheNIKE
NikeNike Mind 001
CAMPAIGN CATEGORYFootball creator partnership
PUBLIC SIGNAL83.5K views · 2,720 likes
MY ROLE
Coordinated Lisa Zimouche’s paid talent partnership through The.Team / Wasserman, including launch planning and live delivery.
Direct post shows @Nike, #TeamNike, #NikePartner, and TikTok’s paid partnership label.
OussiFootyEA SPORTS FC MOBILE
EA SportsFeatured Player Vote
CAMPAIGN CATEGORYFootball creator partnership
PUBLIC SIGNAL24.2K likes · 220 comments
MY ROLE
Managed OussiFooty’s creator partnership through The.Team / Wasserman from opportunity and brand fit through live delivery.
Live post shows @easfcmobile, #sponsoredbyEA, and #ad.
Ben BlackTRULY
TrulyClub World Cup Countdown
CAMPAIGN CATEGORYFootball creator partnership
PUBLIC SIGNALLive sponsored post
MY ROLE
Managed Ben Black’s sponsored creator campaign through The.Team / Wasserman, from brand coordination through live delivery.
Post names @truly and includes #TrulyPartner and #ad.
ROLE 03 / TALENT MANAGEMENT + DEAL EXECUTION
03Talent-side representation
Technology and gaming deals
Brand partnerships handled from the talent side: fit, pricing, terms, production, approvals, exclusivity, and final delivery.
DRAG / SWIPE TO EXPLORE
Parker BurtonGOOGLE PLAY × SAMSUNG
Google Play
Samsung
SupercellZ Fold5 × Supercell
CAMPAIGN CATEGORYTalent management · technology
PUBLIC SIGNAL40M+ campaign views · 1.5M engagements
MY ROLE
Managed Parker’s six figure partnership through rate negotiation, contract review, production coordination, exclusivity, and delivery.
The live post shows Parker’s paid Samsung partnership. Portal A names him among 30+ creators and reports these results across the wider campaign.
MORE LIVE EXAMPLESPortal A case study · 30+ creators · 180+ assets ↗
Parker BurtonACEMAGIC
ACEMAGICMini Gaming PC
CAMPAIGN CATEGORYTalent management · technology
PUBLIC SIGNAL31.6K likes · 784 comments
MY ROLE
Talent management, brand communication, terms, and multi post delivery.
Live TikTok shows the product and #acemagic campaign tags.
Blue ThunderXBOX GAME PASS
XboxCollege Football 26
CAMPAIGN CATEGORYTalent management · gaming
PUBLIC SIGNAL4,711 likes · 25 comments
MY ROLE
Creator brand fit, campaign coordination, and content delivery.
Live post names Xbox Game Pass and includes #ad.
Parker BurtonGOOGLE ANDROID
GoogleAndroidCES 2026 on-site activation
CAMPAIGN CATEGORYTalent management · technology
PUBLIC SIGNAL16:00 on-site YouTube video
MY ROLE
Supported Parker on site for the Google Android activation, coordinating talent logistics, content requirements, approvals, and YouTube delivery.
The public video documents Parker’s CES 2026 fieldwork; the Google Android sponsorship and activation are supported by campaign records.
Blue Thunder GamingPLAYSTATION
PlayStationSaros
CAMPAIGN CATEGORYTalent management · gaming
PUBLIC SIGNAL2.8K views · live #ad
MY ROLE
Managed exclusivity windows, sponsor conflicts, approvals, and launch timing around PlayStation content.
Direct Short tags @PlayStation and includes #Saros, #PlayStation, and #ad.
Blue Thunder GamingASUS ROG
ASUS ROGROG Creator Partnership
CAMPAIGN CATEGORYTalent management · gaming
PUBLIC SIGNAL26K views · public creator post
MY ROLE
Handled deal terms, competitive restrictions, creative delivery planning, usage, and reporting requirements.
Public Short features the ROG Flow Z13; saved ASUS ROG campaign records document the partnership work.
Engagement snapshots captured September 30, 2026. Counts change over time. DAZN Club World Cup and Google Play × Samsung results are operation-wide or campaign-wide and labeled separately from individual creator-post performance.
02 / CREATOR SIDE SYSTEMS
How I run campaigns,
clips, and talent.
I make the process clear: what happens next, who owns it, what needs approval, and whether the work is actually performing.
01
Influencer campaigns
Strategy becomes a repeatable creator program.
- 01Cultural + audience thesis
- 02Creator universe
- 03Fit + risk screen
- 04Outreach + brief
- 05Approvals + launch
- 06Report + learn
WORKING ARTIFACTSCreator matrixBrief systemContent trackerCampaign recap
02
Clipping operations
Long form becomes an always on short form engine.
- 01Ingest source
- 02Find clip thesis
- 03Hook + edit queue
- 04QC variants
- 05Publish handoff
- 06Performance loop
WORKING ARTIFACTSSource libraryEdit boardHook bankWeekly learnings
03
Talent management
Relationships become durable, organized opportunity.
- 01Opportunity triage
- 02Brand fit check
- 03Position + prep
- 04Terms + calendar
- 05Deliverables
- 06Relationship care
WORKING ARTIFACTSOpportunity deskTalent profileDeal calendarPartner history
03 / PROFESSIONAL BACKGROUND
Built inside sports,
media, and entertainment.
I learned this work by doing it for creators, brands, leagues, and live events, where deadlines are real and every stakeholder needs an answer.
5+years in creator partnerships
10+macro creators managed
200+creators activated
$$$mid five to six figure deals
WHERE I LEARNED THE WORKAgency discipline. Talent side trust. Live event speed.
2025 to 2026Creator Partnerships · Senior Coordinator
2025Digital Talent Coordinator · FIFA Club World Cup
The Clementine Group
2023 to 2025Talent Manager
Chrome Hearts
2020 to 2023Client Liaison
Misfit Media
2020 to 2023Account Manager
SELECTED BRAND EXPERIENCETrusted around major names and global moments.
Creator campaigns, talent programs, and partnership work across technology, sport, gaming, culture, and consumer brands.
Nike
MetaGooglePlayStationSamsung
UberEA SportsXboxFIFA
Olympics
UEFANBA
NFLDAZNJordan
PUMA
CeraVeTrulyASUS ROGTHE INDUSTRY SIDE
Creator partnerships
at cultural scale.
End to end work across deal sourcing, creator fit, creative alignment, negotiation, campaign execution, logistics, performance reporting, and long term talent strategy.
PAID CAMPAIGNSGLOBAL EVENTSTALENT PROGRAMS
THE.TEAM / WASSERMAN
Creator Partnerships, Senior Coordinator
Owned partnership strategy for 10+ macro creators and executed creator led programs across sports, gaming, technology, CPG, and entertainment.
TEAM WHISTLE / DAZN
Digital Talent Coordinator
Sourced and activated 50+ international creator and broadcast talent for the FIFA Club World Cup, while running deal and launch logistics across global markets.
THE CLEMENTINE GROUP
Talent Manager
Built and managed a roster of short form creators across brand partnerships, monetization, pricing, retainers, and long term career development.
FREELANCE · CHROME HEARTS · MISFIT MEDIA
Creator Consultant, Client Liaison, Account Manager
Developed influencer strategy, managed high touch entertainment relationships, and operated paid and organic social campaigns from brief through reporting.
CREATOR CAMPAIGN
Start with one clear reason people should care.
01 / INSIGHTFind the tension worth talking about.
Audience truth, cultural timing, platform behavior.
02 / CASTBuild the right creator mix.
Fit, voice, audience overlap, risk, relationship.
03 / SYSTEMMake the brief generative.
Clear guardrails with room for creator native ideas.
04 / LOOPShip, learn, and compound.
Approvals, usage, performance, reusable learnings.
BRAND TRUTHCULTURAL SIGNALCREATOR VOICECAMPAIGN IDEA
04 / ONE CONNECTED PRACTICE
You do not need five
different people.
I can connect the strategy, creative, talent, publishing, and systems work, so there are fewer handoffs and more finished work.
RILEYCREATORS
× CONTENT
× GROWTH
× CONTENT
× GROWTH
01STRATEGYgoal → plan
02CAMPAIGNSinsight → reach
03CONTENT OPSsource → cadence
04TALENTvoice → opportunity
05PUBLISHINGdraft → live
06REPORTINGresults → next move
05 / ROLE READY TOOLKIT
Fluent in the tools
this work actually uses.
VIDEO EDITING + AI VIDEO
CapCut · Opus Clip · Higgsfield · green screen · voice layering · video insets · short form exports
SOCIAL + WEB PUBLISHING
LinkedIn · Instagram · Buffer · WordPress · content calendars · article teasers · personal and business accounts
EMAIL + AUDIENCE
Substack · monthly newsletters · one off emails · website traffic · follower growth · top content reporting
CREATIVE + EXPANSION
CreatorIQ · Figma · visual templates · motion · infographics · Substack and Facebook evaluation · lightweight automation
IF YOU NEED SOMEONE WHO CAN TAKE THE IDEA, BUILD THE SYSTEM, AND KEEP THE WORK MOVING, LET'S TALK.